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snippeting reality

Federal Election Survey

Design, Methodology and Quality

Firstly, it is important to keep in mind that this was about having fun; please do not use these results as the basis of planning for your retirement. Now that we're clear about that, let's move onto the serious stuff.

The survey used a sample of convenience, which is to say that I spammed my own dear twitter followers to do this survey. I also hit the #auspol hashtag hard. I also used my other twitter account, @SylmobilePolls, to spread the word.

I encourage you to follow my @SylmobilePolls twitter account so that you can be where the symobile poll action is.

The final response was 107 completed questionnaires.

The questionnaire contained seven questions, of which three were demographic in nature. I also started with a question asking respondents if they were being honest. Hell, why not.

Obviously the survey was deployed via an online questionnaire. The instrument only delivers single selection response type answers and incorporates no response checking at all. Email addresses were not required, but if supplied, provided a way of notifying respondents that results were available. The email addresses aren't kept once I've mailed people.

Summary of Results

Respondents were predominately male, 25 years old or over and as noticed in previous surveys, attracted too many Greens voters.

Now, as far as leaders go, there is continuity from my previous dips into the distorted pool I access that there is a clear desire to see the Coalition be led by Malcolm Turnbull at the overall response level (remember how my respondents are heavy Green voters?). As for Labor, there is a straight out tussle of views on who ought to be leader, it seems, with Julia just holding on. But people are showing support to Rudd as well as Shorten and Smith. None of the above gets a decent showing on both sides of politics.

Amongst Labor voters, Julia Gillard is actually getting strong support.

The people who didn't promise to give an honest answer are the youngsters (or so they claimed) and did not select Gillard at all or Turnbull as much, to lead their respective parties. So, yes, they weren't honest.

Rudd definitely has the pull on Queensland, but looking at the handful of Liberal voters in this skewed sample does suggest that Abbott is actually the man for them and they can't consider anyone on the Labor side, except perhaps, Stephen Smith.

The long and short of it seems to be that Abbott is the Liberal leader of choice, Turnbull is the left leaning moderate Liberal pin-up boy and Gillard is actually the best representive of Labor values that Labor has to offer.

Go girl!

I now hand it over to you to discover more insights by analysing the results yourself. Use the filter buttons to display the response pattern of any subgroup (blue bars) and compare against the overall result (pink bars). You can also refer back to the Labor Leader poll I ran a while back for added insight into what the hell is going on.

I'd love to hear your feedback on the results, or the way the analysis tool could be made better. Thanks.

Thanks for stopping by. Be nice.